BRB Aesthetics Central
Master Growth Plan & 6-Month Mentorship Roadmap
Prepared by DermAesthetics Consulting Group · June 2026
The opportunity in one page
BRB has built a solid foundation. The next chapter is refinement, treatment-plan selling, and leadership scale.
The core diagnosis
BRB is selling per-treatment, not treatment plans. The data shows the symptom clearly: average visits per client is just 1.27/year, and customer lifetime value sits at $456 — a fraction of the $2K–$3K achievable in a plan-driven aesthetics practice.
Capacity is no longer the bottleneck. With 7-day operations, two treatment rooms, and the new injector + PRP services, BRB has the physical capacity to support $4,076,800/year. The work ahead is converting that capacity into booked, prepaid, multi-session plans — and building the leadership layer (Practice Manager) so the owners can finally operate at their honest 20% time commitment.
This plan lays out the targets, the treatment-plan system, the 6-month DAC mentorship roadmap, and the implementation timeline to get there.
The 6-month arc
Preliminary SWOT of every area of the business + one-day on-site visit to evaluate performance, team duties, current workflows, and the full patient journey. Lock the numbers, see the truth, fix the leaks.
Full team retraining on the Convert More Consults System, workflows, phone skills, patient qualification, and overcoming objections. Replace per-treatment selling with multi-session, multi-modality treatment plans.
Close out the 90-day intensive scale program. Tighten the funnel end-to-end, ignite the marketing engine, and lock accountability across every lead, consult, and rebook.
Transition from intensive scale to ongoing mentorship. Owners step back, management steps up.
Deepen management capability, reinforce Convert More Consults discipline, and prepare for full handoff.
Full leadership handoff. Clinic runs operationally without ownership in the day-to-day. Continued coaching and sales training extend through the 120-day mark, with the clinic hitting higher KPI and revenue targets on the path to doubling current revenue.
Top KPI moves
| KPI | Today | 6-mo | 12-mo |
|---|---|---|---|
| Monthly revenue | $65,195 | $140,000 (~2.15×) | $170,000 (~2.6×) |
| Revenue per hour | $153 | $320 | $475 → $700 N⭐ |
| Provider utilization | 55% | 80% | 86% |
| Avg visits / client / year | 1.27 | 2.6 | 4.0 |
| Customer Lifetime Value (CLV) | $456 | $1,500 | $2,500 |
| Retention % | 38% | 58% | 70% |
The $700/hour/room model
Two rooms · 8 hours/day · 7 days/week. The math at full utilization.
Realistic 12-month ramp
Utilization grows as treatment plans, rebooking, and PRP demand mature. This curve is the executable target — not the ceiling.
| Month | Utilization | Rev / Hour | Monthly Revenue | Annualized Run-Rate |
|---|---|---|---|---|
| M1 | 60% | $268 | $78,000 | $936,000 |
| M2 | 65% | $298 | $94,000 | $1,128,000 |
| M3 | 70% | $324 | $110,000 | $1,320,000 |
| M4 | 74% | $362 | $130,000 | $1,560,000 |
| M5 | 77% | $367 | $137,000 | $1,644,000 |
| M6 | 80% | $361 | $140,000 | $1,680,000 |
| M7 | 81% | $369 | $145,000 | $1,740,000 |
| M8 | 82% | $377 | $150,000 | $1,800,000 |
| M9 | 83% | $385 | $155,000 | $1,860,000 |
| M10 | 84% | $392 | $160,000 | $1,920,000 |
| M11 | 85% | $400 | $165,000 | $1,980,000 |
| M12 | 86% | $407 | $170,000 | $2,040,000 |
Scale-program anchor targets
Anchored to current $65,195/mo baseline. The 90-day scale program is built to deliver +70%, ramping to ~$140k/mo by Month 6 (Day 180).
How we get there
- Shift from per-treatment to treatment-plan selling. Average ticket size 3–4×.
- Lift utilization from 55% → 80%. Rebooking SOP, lead-to-consult SLA, no-show policy.
- Drive prepaid revenue % from 8% → 35%. Packages, memberships, Beauty Bank, PRP series.
- Grow membership penetration to 40% of active patients. Predictable recurring base.
- Hire and develop a Practice Manager. Owners protect their 20% — leadership scales the business.
Revenue per hour — May '25 to May '26
Volatile, no upward trend. The $700 target line shows the gap to close.
Full KPI scorecard
Owners, cadence, and targets at 90 days / 6 months / 12 months.
| KPI | Current | 90-day | 6-mo | 12-mo | Owner | Cadence |
|---|---|---|---|---|---|---|
| Monthly revenue | $65,195 | $110,000 (+70%) | $140,000 (~2.15×) | $170,000 (~2.6×) | Owners / PM | Weekly |
| Revenue per hour | $153 | $255 | $320 | $475 → $700 N⭐ | Owners / PM | Weekly |
| Provider utilization | 55% | 70% | 80% | 86% | PM | Weekly |
| Avg visits / client / year | 1.27 | 1.9 | 2.6 | 4.0 | Providers | Monthly |
| Customer Lifetime Value (CLV) | $456 | $900 | $1,500 | $2,500 | Owners | Monthly |
| Retention % | 38% | 48% | 58% | 70% | Front Desk | Monthly |
| Treatment-plan close rate | n/a (à-la-carte) | 45% | 60% | 75% | Providers | Weekly |
| Treatment-plan attach rate | n/a | 35% | 55% | 80% | Providers | Weekly |
| Membership penetration | Low | 12% | 22% | 35% | Front Desk | Monthly |
| Package / prepaid % of revenue | ~8% | 18% | 25% | 35% | Providers | Monthly |
| Cost per Acquisition (CPA) | $303 | $225 | $175 | $125 | Marketing | Monthly |
| Lead conversion % | 52% | 60% | 65% | 75% | Front Desk | Weekly |
| Consult → close % | 85% | 88% | 90% | 92% | Providers | Weekly |
| Low-conversion lead reactivation | 62 open prospects | 25% booked (16) | 50% touched / 35% booked | Continuous nurture funnel | Front Desk / Marketing | Weekly |
Review cadence
- Daily: 10-min team standup — yesterday's revenue, today's booked hours, gaps.
- Weekly: Leadership KPI review with DAC (lead conv, rebook, plan close rate).
- Monthly: Full scorecard review, marketing CPA, financial snapshot.
- Quarterly: QBR — strategic adjustments, hiring, capital, expansion.
The diagnosis
Per-treatment selling caps revenue, suppresses retention, and starves capacity.
BRB's data tells a consistent story: avg visits/client = 1.27, retention = 38%, CLV = $456. These are à-la-carte numbers. Patients are buying a single service, not committing to an outcome.
Every consult should end with a 6-month treatment plan — a multi-session, multi-modality roadmap mapped to the patient's concern, presented at three tiers (Foundation / Signature / Elite), paid with a deposit and financing if needed, and scheduled into the calendar before they leave.
This single shift, executed correctly, is worth more than every other initiative combined.
Convert More Consults — System Training
Warm intake followed by the C.O.N.V.E.R.T System — every consult, every provider.
Step 1 — Warm Intake
Front desk completes the Convert More Consults Patient Sheet and hands off to provider with hot-button notes, goals, and budget signal.
Step 2 — The C.O.N.V.E.R.T System
- C — Cultivate Trust — establish rapport, position the provider as the expert guide.
- O — Obtain the Why — uncover the emotional driver behind the visit, not just the surface concern.
- N — Navigate Expectations — set realistic outcomes, timelines, and what "success" looks like.
- V — Verify Barriers — surface objections early (time, money, fear, prior experiences).
- E — Engineer the Solutions — build the customized multi-modality treatment plan around the patient's why.
- R — Reveal the Treatment Plan — present, review, and discuss the written plan with tiered options.
- T — Close — assumptive close, deposit collected, full series scheduled before they leave.
Master treatment plan templates
Starting library — to be tailored per patient.
| Plan | Target Patient | Duration | Sessions | Visits | Price |
|---|---|---|---|---|---|
| Full Glow Up | Comprehensive refresh — 4 areas tox + 3 syringes filler | Single visit + follow-up | 4 areas neurotoxin + 3 syringes dermal filler | 2 | $3,220 |
| Foundation Anti-Aging Plan | Patients 35-50 with early-aging concerns | 6 months | Quarterly Botox + 3 facials + 1 BBL + membership | 8 | $3,800 |
| Signature Skin Quality Plan | Texture, tone, pigmentation, scarring | 6 months | 3 MOXI + 3 microneedling w/ Derma PRP + medical-grade homecare | 7 | $5,400 |
| Elite Lift & Tighten Plan | Mid-face, jawline, neck laxity | 9 months | Ultherapy PRIME + 2 BBL HEROic + filler refresh + retail | 6 | $8,200 |
| PRP Hair Restoration Plan | Early-to-mid stage thinning | 6 months | 4 PRP scalp + topical regimen + 6-mo follow-up | 5 | $2,400 |
| Regenerative Refresh (Derma PRP) | Tired/dull skin, post-laser support | 4 months | 3 Derma PRP + 2 facials + homecare | 5 | $2,200 |
Supporting systems to build
- Convert More Consults Patient Sheet — standardized intake form completed before every consult
- Written treatment-plan PDF generated from EMR — handed to every patient
- Deposit & financing standard (Cherry / CareCredit / in-house split-pay)
- Membership wrap-around for every plan (locks in retention)
- Provider C.O.N.V.E.R.T certification — roleplay, recorded consults, monthly grading
- Front-desk reinforcement scripts at check-out and rebooking
Engagement format
A customized 6-month mentorship — partnership, not a quick fix.
Cadence: Weekly 60-min leadership call · Monthly half-day deep dive (on-site or Zoom) · Direct PM coaching from Month 5 · Unlimited async support (Voxer / email).
Deliverables: 30+ SOPs, treatment-plan library, KPI scorecard, hiring playbook, year-2 financial roadmap.
Outcome: Owners operating at honest 20% time, a Practice Manager running daily operations, and a clinic on pace for the $700/hr/room target.
Month 1 — Discovery, SWOT & Stabilize (90-Day Scale Program · Month 1 of 3)
Preliminary SWOT of every area of the business + one-day on-site visit to evaluate performance, team duties, current workflows, and the full patient journey. Lock the numbers, see the truth, fix the leaks.
- Preliminary SWOT analysis across every business area (clinical, sales, marketing, ops, finance, team, patient experience)
- One-day on-site visit: performance evaluation, team duties audit, workflow mapping, patient-journey walkthrough
- Full ops & financial audit (P&L, deferred revenue, COGS, utilization)
- KPI baseline locked into live scorecard
- Pricing & menu audit (identify discounting and à-la-carte leaks)
- Consult-call shadowing and recording review
- Quick-win action list (top 5 fixes implementable in 30 days)
- Audit the 62 low-conversion / dormant prospects (Patient E list) — segment by interest (MOXI, BBL, Ultherapy, Filler, Botox) for Month 3 reactivation
Intensive — weekly 60-min leadership call + one-day on-site visit + async support
- Owners block 20% protected time on calendar
- Pull last 12 months of patient-level revenue + visits
- Record 10 consult calls for DAC review
- SWOT delivered & signed
- Baseline KPI report locked
- Top-5 quick-win SOPs drafted
Month 2 — Retraining & Convert More Consults System (90-Day Scale Program · Month 2 of 3)
Full team retraining on the Convert More Consults System, workflows, phone skills, patient qualification, and overcoming objections. Replace per-treatment selling with multi-session, multi-modality treatment plans.
- Convert More Consults System rollout: C.O.N.V.E.R.T training + Patient Sheet + provider certification
- Workflow redesign: intake → warm-up → consult → plan present → close → deposit → rebook
- Phone-skills bootcamp (inbound, DM, follow-up) with mystery-shop scoring
- Patient qualification framework + objection-handling playbook
- 5 master treatment-plan templates incl. Full Glow Up ($3,220), Foundation, Signature, Elite
- Deposit & financing policy (Cherry/CareCredit) + membership wrap on every plan
- Staff retraining, roleplay, and certification
Intensive — weekly call + weekly training/roleplay session + on-site or Zoom workshop
- Provider roleplay 3x/week
- Front desk script certification
- Treatment-plan close rate ≥ 40%
- First $5K+ plan sold
Month 3 — Sales, Marketing & Funnel Excellence (90-Day Scale Program · Month 3 of 3)
Close out the 90-day intensive scale program. Tighten the funnel end-to-end, ignite the marketing engine, and lock accountability across every lead, consult, and rebook.
- Inbound phone & DM script library
- Lead-to-consult SLA (<2 hr response, booked within 7 days)
- No-show / late / cancellation SOP with credit-card-on-file policy
- Rebooking standard: every patient leaves with next 2 appointments
- Retail attach SOP (target: 25% of services)
- Live KPI scorecard rolled out to entire team
- Reactivation campaign to lapsed patients + Derma PRP launch + content engine kickoff
- Targeted reactivation of the 62-lead Low-Conversion Prospect pool — segmented call-down + email/SMS sequence run through Convert More Consults framework (target: 25% booked in 30 days)
- Monthly marketing scorecard (CPA, ROAS, lead source)
Intensive — weekly call + biweekly front-desk huddle + monthly marketing review
- Daily KPI standup (10 min)
- Weekly mystery-shop call
- Lead conv ≥ 60%
- Rebook rate ≥ 80%
- 90-day scale program graduation review
Month 4 — Owner Delegation & Management Training
Transition from intensive scale to ongoing mentorship. Owners step back, management steps up.
- Owner delegation matrix + decision-rights map (owners → 20% time)
- Quarterly Business Review (QBR) cadence and template launched
- Continuity plan: documented SOPs, escalation paths, coverage model
- Management training: lead injector / front-desk lead / emerging PM coached on cadence, accountability, KPI ownership
- Weekly management huddle structure + monthly scorecard review
Ongoing mentorship — weekly owners call + weekly management coaching call
- Owners execute delegation matrix
- Management team runs first QBR draft
- Owners off the floor 1+ day/week
- First QBR delivered
- Continuity plan signed
Month 5 — Leadership Development & Sales Reinforcement
Deepen management capability, reinforce Convert More Consults discipline, and prepare for full handoff.
- Org chart + role scorecards (PM, lead injector, front desk, MA)
- PM / management JD, comp model, bonus structure, hiring rubric
- Ongoing sales training: C.O.N.V.E.R.T refreshers, recorded-call review, objection drills
- Direct DAC ↔ management coaching call (weekly)
- Owner leadership coaching: delegation, meeting cadence, decision rights
Ongoing mentorship — weekly owners call + weekly management coaching + biweekly sales drill
- Management owns daily standups
- Sales team submits 5 recorded consults/wk
- Management running daily ops
- Treatment-plan close rate ≥ 50%
Month 6 — Leadership Handoff + Continued Coaching & Sales Training (through Day 120)
Full leadership handoff. Clinic runs operationally without ownership in the day-to-day. Continued coaching and sales training extend through the 120-day mark, with the clinic hitting higher KPI and revenue targets on the path to doubling current revenue.
- Full leadership handoff: management owns ops, KPIs, hiring, and patient experience
- Live KPI dashboard handed to management; owners review monthly only
- Continued sales training cadence (C.O.N.V.E.R.T tune-ups, roleplay, recorded-call review) through Day 120
- Year-2 strategic roadmap + financial model on path to 2× current revenue
- Expansion readiness assessment (2nd location / additional rooms / providers)
- Continuity advisory plan (monthly retainer option post-program)
Ongoing mentorship through Day 120 — biweekly owners call + weekly management/sales coaching + final 2-day on-site retreat
- Management presents QBR to DAC
- Management owns next quarter's plan
- Clinic operating without owner day-to-day involvement
- Revenue/hour ≥ $400 and trending to $700
- Monthly run-rate on glide path to 2× current revenue
- Management fully operational; ongoing coaching retainer in place
Mapped to the 13 needs BRB identified
Every area BRB called out in their request, with the DAC offering against it.
Consult choreography, scripts, treatment-plan presentation, close & deposit standards.
Phone scripts, SLAs, rebooking, no-show policy, daily KPI standups.
Build live scorecard, weekly/monthly review cadence, accountability framework.
Eliminate à-la-carte leakage, tiered plans, premium positioning of Ulthera/PRP/MOXI.
Tier design, retention math, integration with treatment plans, upgrade paths.
Reactivation, content engine, PRP launch, referral, monthly marketing review.
Monthly P&L review, COGS targets, OPEX control, accrual vs cash visibility.
Org chart, role scorecards, provider/PM/front-desk comp models with bonuses.
JDs, interview rubrics, working interviews, 90-day onboarding.
PRIORITY — recruit, onboard, and mentor the PM as an extension of DAC standards.
Delegation, decision rights, meeting cadence — supporting the 20% owner reality.
SOP library, EMR templates, room turnover, supply control.
Year-2 financial model, location/room expansion criteria, exit-optionality planning.
Recommended engagement
Customized 6-Month Mentorship Program — positioned between the 90-Day Scale Up and the Builders Program. BRB is past the build phase; this engagement is calibrated to refinement, leadership development, and PM hire.
Investment structure: monthly retainer + onboarding fee + on-site travel allowance. Continuity advisory option available post-program (monthly QBR cadence).
Success measures: Revenue/hour, treatment-plan close rate, owner time-on-floor reduction, Practice Manager fully operational, and a board-ready year-2 plan.
Five phases · 90-day intensive scale program + ongoing mentorship through Day 120
Months 1–3 are the intensive Convert More Consults Scale Program. Months 4–6 transition into ongoing mentorship, leadership handoff, and continued sales training through Day 120.
- Engagement kickoff + data access (EMR, accounting, payroll)
- Preliminary SWOT analysis across every area of the business
- One-day on-site visit: performance, team duties, workflows, patient journey
- Baseline KPI lock + financial / ops audit
- Pricing & menu audit; top-5 quick-win SOPs
- Convert More Consults System rollout (C.O.N.V.E.R.T training + Patient Sheet + certification)
- Full team retraining on new workflows
- Phone-skills bootcamp (inbound, DM, follow-up)
- Patient qualification framework + objection-handling playbook
- Treatment-plan library live (Full Glow Up, Foundation, Signature, Elite)
- Deposit / financing policy + membership wrap live
- Front-desk SOPs, rebooking standard, no-show policy
- Live KPI scorecard rolled out to entire team
- Reactivation campaign + Derma PRP launch + content engine
- 62-lead Low-Conversion Prospect reactivation campaign (segmented & scripted)
- Monthly marketing scorecard (CPA, ROAS, lead source)
- 90-day scale program graduation review
- Owner delegation matrix + decision-rights map
- QBR cadence and template launched
- Continuity plan documented
- Management training: lead injector / front-desk lead / emerging PM
- Weekly management huddle + monthly scorecard review
- Full leadership handoff — clinic running operationally without ownership
- Continued sales training & C.O.N.V.E.R.T reinforcement through Day 120
- Year-2 roadmap on path to 2× current revenue
- Expansion readiness assessment
- Continuity advisory retainer in place
What success looks like by Day 120 (Month 6)
- Clinic running operationally without owner day-to-day involvement
- Revenue/hour averaging $400+ and trending to the $700/hr/room target
- Monthly run-rate on glide path to 2× current revenue
- 60%+ of revenue tied to treatment plans, packages, or membership
- Management team fully onboarded and running daily ops
- Continued coaching & sales training retainer in place post-Day 120
- Year-2 expansion plan board-approved