BRB Aesthetics Central — Master Plan

DAC Scope of Services

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Mapped to the 13 needs BRB identified

Every area BRB called out in their request, with the DAC offering against it.

Consultation & Sales Process

Consult choreography, scripts, treatment-plan presentation, close & deposit standards.

Front Desk Systems & Accountability

Phone scripts, SLAs, rebooking, no-show policy, daily KPI standups.

KPI Development & Monitoring

Build live scorecard, weekly/monthly review cadence, accountability framework.

Pricing & Menu Optimization

Eliminate à-la-carte leakage, tiered plans, premium positioning of Ulthera/PRP/MOXI.

Membership Strategy

Tier design, retention math, integration with treatment plans, upgrade paths.

Marketing & Promotions Advisory

Reactivation, content engine, PRP launch, referral, monthly marketing review.

Financial Review & Profitability

Monthly P&L review, COGS targets, OPEX control, accrual vs cash visibility.

Organizational Structure & Comp

Org chart, role scorecards, provider/PM/front-desk comp models with bonuses.

Hiring Playbook

JDs, interview rubrics, working interviews, 90-day onboarding.

Practice Manager Development
Priority

PRIORITY — recruit, onboard, and mentor the PM as an extension of DAC standards.

Leadership Development (Owners)

Delegation, decision rights, meeting cadence — supporting the 20% owner reality.

Operational Efficiency / SOPs

SOP library, EMR templates, room turnover, supply control.

Expansion Readiness

Year-2 financial model, location/room expansion criteria, exit-optionality planning.

Recommended engagement

Customized 6-Month Mentorship Program — positioned between the 90-Day Scale Up and the Builders Program. BRB is past the build phase; this engagement is calibrated to refinement, leadership development, and PM hire.

Investment structure: monthly retainer + onboarding fee + on-site travel allowance. Continuity advisory option available post-program (monthly QBR cadence).

Success measures: Revenue/hour, treatment-plan close rate, owner time-on-floor reduction, Practice Manager fully operational, and a board-ready year-2 plan.